Designer jewelry is not just about luxury; it’s about craftsmanship, history, and brand recognition. Many top jewelry brands have distinct logos, hallmarks, or engravings that set them apart. Whether you’re looking to verify a designer piece in your collection or thinking about making an investment, knowing how to identify these markings is key.
1. Cartier
Logo & Markings: Cartier pieces are usually engraved with a scripted “Cartier” logo, followed by a serial number. You may also see “750” (for 18K gold) or “950” (for platinum).
Signature Designs: Love bracelets (screw motif), Trinity rings, Panthère collection
2. Tiffany & Co.
Logo & Markings: Most Tiffany jewelry is stamped with “Tiffany & Co.” or just “T&Co.” along with metal purity (e.g., 925 for silver, 750 for gold). Some pieces also have a unique serial number.
Signature Designs: Return to Tiffany tags, Elsa Peretti bone cuffs, T Collection

3. Van Cleef & Arpels
Logo & Markings: Engraved as “VCA” or “Van Cleef & Arpels”, along with a serial number and purity stamp.
Signature Designs: Alhambra clover motifs, Perlée beaded edge designs
4. Bulgari
Logo & Markings: Look for “BVLGARI” engraved in capital letters, often encircling the piece.
Signature Designs: B.Zero1 rings, Serpenti collection
5. David Yurman
Logo & Markings: Most David Yurman pieces are marked with “D.Y.” and the metal purity stamp (e.g., 925 for sterling silver).
Signature Designs: Cable bracelets, Albion gemstone rings
6. Chanel
Logo & Markings: Chanel jewelry often features interlocking CCs or “Chanel” along with a serial number or date code.
Signature Designs: Camellia flower designs, Coco Crush rings
7. Gucci
Logo & Markings: Most Gucci jewelry is stamped with the double “G” logo or “Gucci Made in Italy.”
Signature Designs: Horsebit motifs, GG logo rings and bracelets
8. Hermès
Logo & Markings: Look for “Hermès Paris” and a date stamp (usually inside the piece).
Signature Designs: Clic H bracelets, Chaine d’Ancre links
9. Boucheron
Logo & Markings: Pieces are engraved with “Boucheron” and a serial number.
Signature Designs: Quatre rings, Serpent Bohème collection
10. Piaget
Logo & Markings: Piaget pieces are stamped with “Piaget” and a serial number, often inside rings or on bracelet clasps.
Signature Designs: Possession spinning rings, Polo watch collection
How to Authenticate Designer Jewelry
- Check the Engraving – Authentic pieces have crisp, clear markings. Fake jewelry often has shallow, uneven, or misspelled engravings.
- Verify Serial Numbers – Many luxury brands include a unique serial number that can be cross-checked with the brand or an expert jeweler.
- Feel the Weight & Quality – Designer jewelry is made with high-quality materials, so it should feel solid and well-crafted.
- Look for Proper Stamps – Check for metal purity stamps like 925 (sterling silver), 750 (18K gold), or PT950 (platinum).
- Get a Professional Appraisal – If you're unsure, bring your piece to a reputable jeweler for authentication.
Final Thoughts
Knowing how to identify designer jewelry markings can help you spot authentic pieces and make informed purchases. Whether you’re buying, selling, or inheriting jewelry, checking for brand logos and stamps ensures you’re dealing with genuine luxury!